Metadata : Strategic Brand Management.

Monograph

Persistent identifier:
kapferer_strategic_brand_management_1992
Title:
Strategic Brand Management.
Place of publication:
New York, London, Toronto, Sydney, Tokyo, Singapore
Publisher:
The Free Press, a Division of Simon & Schuster Inc.
Document type:
Monograph
Collection:
deutschesreich
Publication year:
1992
DDC Group:
Wirtschaft
Copyright:
Ewiger Bund
Language:
English
Persistent identifier:
kapferer_strategic_brand_management_1992
Title:
Strategic Brand Management.
Place of publication:
New York, London, Toronto, Sydney, Tokyo, Singapore
Publisher:
The Free Press, a Division of Simon & Schuster Inc.
Document type:
Monograph
Collection:
deutschesreich
Publication year:
1992
DDC Group:
Wirtschaft
Copyright:
Ewiger Bund
Language:
English